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DJ Heckes


Author, Full Brain Marketing
Author, The NOISE Behind BUSINESS

DJ is an expert in Full BRAIN Marketing.  Are you ready to learn all the skills to be a great relationship marketer for customer service? Unlike many speakers and consultants, DJ shows you exactly what to say and how to say it, and what to do and how to do it right. Are you well connected? Do you have a competitive edge?   DJ’s conversations are interactive and engaging.

Look up the word “go-getter” in the dictionary and you might as well see a picture of D.J. Heckes, owner of EXHIB-IT! Tradeshow Marketing Experts.

CEO/Owner of EXHIB-IT!, a GSA Certified, woman-owned small business headquartered in Albuquerque, NM.   EXHIB-IT! was founded and organized by DJ Heckes, for the express purpose of providing quality products with exhibit marketing and design services to federal agencies and commercial enterprises.  She is also a Member of the C12 Group where she practices the philosophy:  Priorities are What We Do.  Everything Else is Just Talk!

Experience & Accreditations

  • Associate Degree – Pre-Law – Coastal Carolina College.
  • B.A. – Health Care Management – University of Illinois (Carbondale).
  • Published Author – Full BRAIN Marketing for the Small Business 2009 and revised in 2011.
  • Published Author (Red 7 Media, Publisher): The NOISE Behind Business (How to Put Tradeshows to Work), May 2013.
  • Small Business Administration E200 Graduate from First Class offered by SBA Program in 2008.
  • Over 21 Years of Exhibit Tradeshow Experience & owner of EXHIB-IT! since February 2000 in Albuquerque, NM.

DJ’s Public Image
Today, EXHIB-IT! is revered as a premier company of tradeshow marketing experts, having earned many national awards. 

DJ speaks on motivational and inspirational topics and thoroughly enjoys sharing her knowledge in branding, marketing strategies, social media, leadership and diversity training, and how to deliver exceptional customer service across multi-generations. She speaks and lives by the E-Myth principles of how to grow your business to work on your business more than work in your business. She plays an active role both locally and nationally in supporting small businesses and is very actively locally and nationally in many organizations as a volunteer.

DJ is actively involved in seven chambers in the States of New Mexico and Texas. Her current volunteer roles include Ambassador-Albuquerque Economic Development, Board Member-Albuquerque Hispano Chamber of Commerce, Mentors Young Professional Women & is in the Mentor Program at ABQid for Startup businesses. Her past volunteer roles include Past President of the American Marketing Association, New Mexico Chapter, and won Chapter of the Year for 2005 for the NM Chapter. Served a three year term as National Professional Chapter Council Board Volunteer for the American Marketing Association.  Past President for KeepitQUERQUE (Albuquerque Independent Business Alliance) to support their buy local-grow local-thrive local message. Also active in the National Association of Women Business Owners, Women in Communications & Women’s Business Council. DJ believes in being active in the community to help show that small businesses can have big impact in growing New Mexico!

She is firmly committed to growing business opportunities through involvement and dedication.  Marketing and strategic growth are her passions and are what have driven her company to the success it has achieved since opening in February 2000.    She has helped many businesses achieve this same level of success through her marketing and strategic development consultation.

If you know DJ, she is a community “servant hearted” person through her dedication and a volunteerism in the community.  Her Annual B2B Signature Event in June of each year demonstrates her “Pay it Forward” mentality for spotlighting an Nonprofit each year through a Silent Auction put on at her event with ALL proceeds being donated to said Nonprofit AND her Exhibit Give-a-away to a Nonprofit each year to help market their cause and grow their organization through a professional Exhibit valued at $1,200.00. Her event draws in over 600 attendees each year.

Awards & Accolades

Among her many accolades, in the past year alone, she has won---

  • Top Ten Women of Influence” by NM Business Weekly, February 2007.
  • Ranked #8 out of 100 Fastest Growing Business in New Mexico, February 2007.
  • Greater Albuquerque Chamber of Commerce, Corporate Citizen Award, March 2007.
  • Small Business Administration Winner for “The Small Business Person of the Year for the State of New Mexico” and competed in Washington, DC in April 2007 for national award.
  • Ranked #35 for Top Women Owned Business in New Mexico for 2007.
  • One of 20 women across the nation to receive the honor in the category for 1 to 5 million revenues dollars as 2008 Enterprising Women of the Year, by Enterprising Women Magazine, a publication for women business owners.
  • Nominated and Interviewed for New Mexico Ethics in Business Award 2008.  
  • 4th Fastest Growing Company on the 2008 New Mexico Business Weekly Fast Tracker List
  • #25 Top Women Owned Business in New Mexico, New Mexico Business Weekly
  • 2009 Top Performing CEO of New Mexico, New Mexico Business Weekly
  • 2010 Albuquerque Hispano Chamber of Commerce Small Business Person of the Year
  • Award Finalist, 2010 Finalist in NM Book Awards for Full BRAIN Marketing for the Small Business book.
  • Award Finalist, 2010 Finalist in USA Book News for Full BRAIN Marketing for the Small Business book.
  • Top 5 Healthiest Business to Work, March 2011, New Mexico Business Weekly Award.
  • November 2012 First Business Owner to receive “Honoring Heroes” Award from Mothers Against Drunk Driving.
  • September 2013 Listed as One of Top 50 Small Businesses in New Mexico.
  • 2015 Women on the Move Nominee
  • 2015 Healthiest Places to Work Nominee
Fees & Travel:  Since each event varies with time and place this information cannot be listed on the website at this time. Please call for details 505-828-0574.


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If you are interested in more information about booking a speaker for your upcoming event please contact us today at 505-828-0574 or request us to contact you by filling out the form below.

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Fees & Travel:  Since each event varies with time and place this information cannot be listed on the website at this time. Please call for details 505-828-0574.