FBM Book Cover

Full BRAINMarketing: for the Small Business

Why full BRAIN Marketing?  Undoubtedly, the most important need in today’s business world is determining how to merge traditional, digital and social media marketing in a hypercompetetive environment!  Some business owners are even saying: " Innovate or Die! " Marketing has changed and so has the way you reach your target audience.  The demand for constructive change and the speed of change in today’s world is unprecedented.  Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth.  But marketing that innovation is not easy; it can be costly, time consuming and, worst of all, if not done properly, it will fail.  

It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today’s competitive intelligence world.  Learn the new ways in which to acquire valuable insights into one’s customer, ways in which to create game-changing ideas, and methods for reducing risk.  

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