What Blogging and Social Media Can Do for You and Your Business!

Monday, November 28, 2011

What is a blog and why should businesses blog? Blogs, or Web logs, present online journal content organized in reverse chronological order, and should be entertaining and informative. Blogs and other social media can create the following for you:

Online Democracy

This is the human factor that reads blogs, searches online for Information, sends and receives e-mails, sends and receives voice mails, and has a Web site or visits Web sites.

Search Engine Optimization

As much as 80 percent of all Web interactions begin with a search. Using key word phrases targeted to your product or service helps your organic placement and you can also use pay per click campaigns to grow faster, but organic sites seem to have more credibility for searches. From 80 to 95 percent of all clicks on a page happen in the organic results. This will get people to your site, but there needs to be recent and relevant content with links to keep consumers on your site and give information that is valuable to the customer.

Higher Prospect Interaction and Conversion

Google ranks phrases used on your site and it is important to know what the customer is searching for in your industry to be able to best interact on your site and gather leads that eventually convert to sales.

E-mail Acquisition

E-mail personalized newsletters are a great way to educate the consumer and establish you and your company as the expert in your field. There is a downside to e-mail campaigns in that if you are just selling, selling, and selling, you will have people opt out and the e-mail acquisition campaign will fail. Deliver content that your customers want to know and drive traffic back to your Web site with more relevant content.

A great example of this would be in a newsletter. My company links back to our seminar page http://www.exhib-it.com/seminars/ highlighting our FREE marketing seminars for the entire year at a glance.

This is informative for the customer and shows how our company supports businesses in the community (which establishes our promotion and process that is relevant to our strategies).

Employee Retention/Customer Engagement

Employees who blog for a company are more engaged with the company than employees who do not blog for the company. If you want to start with an online blogging site, try WordPress (www.wordpress.org). It is the most widely used blogging site and is free, and has lots of plug-ins. The featured plug-in are WordPress.com Stats that provides simple, concise stats with no additional load on a server by plugging into WordPress.com’s stat system. WP Super Cache is a very fast caching engine for WordPress that produces static html files. Poll Daddy polls create and manage the polls from within WordPress.

Intense Debate Comments enhances and encourages conversation on a blog by building the reader community, increasing comments, and boosting page views. Wickett Twitter Widget displays tweets from a Twitter account in the sidebar of a blog.

Get Recent Comments displays the most recent comments or track backs with your own formatting in the sidebar. The weaknesses are that WordPress usually requires you to have hardware/server and it is a little more technical to use, and is not built for organizations.

Key word-focused blogs compound at a much higher rate than individual blogs.  However, if you do not post frequently and systematically, your blog may end up nowhere. Blogs are meant to be written frequently with relevant content that is key word focused. If you are doing something unique in marketing, write about it online! Use the Internet for traditional and media marketing and incorporate social media to grow your business!

About DJ Heckes, Author of Full BRAIN Marketing and Owner of EXHIB-IT! Tradeshow Marketing Experts

DJ Heckes is CEO of EXHIB-IT! Tradeshow Marketing Experts and Full BRAIN Marketing .  She focuses on educating and training companies to significantly improve their Small Business Marketing strategies.  DJ Heckes also presents customized training programs for Business Marketing, Social Media, Leadership and Trade Show Marketing. Learn more at www.EXHIB-IT.com  and www.fullBRAINMarketing.com.  Be sure to follow us!

DJ Heckes, CEO & Author
EXHIB-IT! Tradeshow Marketing Experts
Full BRAIN Marketing

seo package commented on 24-Sep-2012 03:45 PM
Hey there! I've been reading your weblog for some time now and finally got the courage to go ahead and give you a shout out from Humble Texas! Just wanted to say keep up the good job!
google local search optimization commented on 28-Sep-2012 08:38 AM
Do you mind if I quote a couple of your posts as long as I provide credit
and sources back to your blog? My blog is in the exact same area of interest as yours and my users would genuinely benefit from some of the information you provide here.
Please let me know if this alright with you. Thanks!
improve google ranking commented on 07-Oct-2012 05:27 PM
Today, I went to the beachfront with my kids. I found a sea shell and gave it to my 4 year old daughter and
said "You can hear the ocean if you put this to your ear."
She put the shell to her ear and screamed. There was a hermit
crab inside and it pinched her ear. She never wants
to go back! LoL I know this is completely off topic but I had to tell someone!
Angeles commented on 28-Oct-2012 06:05 PM
Thanks regarding supplying this kind of awesome write-up.
small business sem commented on 29-Oct-2012 06:30 AM
This is a great blog I can not believe that I didn't stumble upon it before!
outletuggbootsstore commented on 07-Dec-2012 03:10 AM
Heya! I am at function surfing around your website from my new apple iphone! Just wanted to convey I enjoy reading via your blog and look forward to all your blogposts! Keep up the fantastic perform!
Click Here commented on 16-Dec-2012 07:05 PM
I'm now not positive where you're getting your
information, but great topic. I needs to spend some time studying more or working out more.

Thanks for fantastic information I used to be searching
for this info for my mission.
payday bridge commented on 19-Dec-2012 06:43 AM
You actually make it seem so easy with your presentation but I find this matter to be actually something which I
think I would never understand. It seems too complicated and very broad for me.
I am looking forward for your next post, I'll try to get the hang of it!
Payday Loans commented on 22-Dec-2012 10:37 AM
Hello to all, how is everything, I think every one is getting more from this website, and your views are pleasant in favor
of new users.
find free content commented on 22-Dec-2012 11:51 AM
Having read this I believed it was really informative.
I appreciate you taking the time and effort to put this informative article together.
I once again find myself spending a significant amount of time both reading and commenting.

But so what, it was still worth it!
cnn commented on 22-Dec-2012 11:04 PM
Everyone loves it when people get together and share
views. Great site, keep it up!
google commented on 24-Dec-2012 09:40 AM
Thanks representing spending the calculate to argue this, I truly feel convincingly about it
and adore conception added on this topic. Qualification doable, as you become absent to live an practiced, would you mind updating your blog with added details?
Ogrzewanie podłogowe commented on 24-Dec-2012 05:18 PM
Way cool! Some very valid points! I appreciate you penning this article
and also the rest of the website is very good.
Kolektory słoneczne Zielona Góra commented on 24-Dec-2012 08:38 PM
Asking questions are genuinely good thing
if you are not understanding something totally, but this paragraph offers
good understanding even.
Payday Loans commented on 25-Dec-2012 01:42 PM
I every time spent my half an hour to read this blog's content every day along with a cup of coffee.
seo on wordpress commented on 01-Jan-2013 02:04 PM
This is certainly one of the most appealing blogs I have seen.
It's so easy to assume you've seen it all, but there's seriously some terrific things on the internet, and I think your website is on the list!
Effie commented on 15-Jan-2013 05:43 AM
Amazing, such a invaluable online site.
Elmo commented on 15-Jan-2013 01:53 PM
Very instructive looking onward to coming back.
dsfs commented on 19-Jan-2013 01:40 AM
Buy the top quality Replica Watches at Our Replica Watch UK Store, We are the most powerful
watchesReplica Uhren supplier, you can get luxuryRepliche Rolexfor the cheapest ...
kolagen commented on 19-Jan-2013 10:15 PM
Unquestionably imagine that that you stated. Your favorite justification seemed to be at
the net the simplest factor to take into accout of. I say
to you, I definitely get irked while other people consider concerns that they
just do not realize about. You controlled to hit the nail upon the
top and defined out the entire thing with no need side-effects , other
folks can take a signal. Will probably be again to get more.

Claude commented on 20-Jan-2013 01:13 AM
The stuff is rather unique.
Ogrzewanie Nadmuchowe commented on 20-Jan-2013 02:34 PM
Pretty! This has been an extremely wonderful post. Thanks for providing this
information. Ogrzewanie Nadmuchowe
rent dumpsters in Saint Robert commented on 21-Jan-2013 01:46 AM
I loved as much as you'll receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get got an impatience over that you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly very often inside case you shield this increase.
Leonor commented on 21-Jan-2013 11:32 PM
Heya i'm for the first time here. I found this board and I to find It truly useful & it helped me out a lot. I'm hoping to offer
one thing again and help others such as you helped
http://sławuś.pl commented on 22-Jan-2013 09:22 AM
Zaręczyny już niedługo więc nastąpił godzina aby wybrać ten niesamowity i ładny pierścionek zaręczynowy.
Obecnie wybór pierścionka zaręczynowego zależy od upodobań przyszłego narzeczonego oraz
od zarobków. Propozycje salonów jubilerskich jest bardzo bogata.
Jaki pierścionek zaręczynowy wybrać? Zwyczaj mówi o złotym,
każdy o tym wie. Jeżeli przyszła oblubienica nie lubi żółtej biżuterii można zdecydować
się na platynę, które równie cudownie i odpowiednio wygląda.
Biżuteria może też być wykonana z dwóch kruszców np.
platyny i złota lub żółtego złota i srebra co w połączeniu z topazem i diamentami olśni
naszą wybrankę. Fajnym rozwiązaniem na poszukiwanie pierścionka jest sklep online.
Takie wyjście z sytuacji jest komfortowe, ponieważ mamy możliwość spokojnego obejrzenia i
porównania błyskotek.
Post a Comment
Captcha Image
Trackback Link
Post has no trackbacks.

Recent Posts