Enhance Your Facebook Page with these 6 Tips

Monday, May 23, 2011
Using Photos to enhance your Facebook Page is a key opportunity you may be overlooking. You can buy a camera for a minimal cost everywhere these days.  Using Photography, along with the rise of social media, allows everyone to shoot photos and share them with a lot of people.
Using photos in Social media allows organizations an incredible opportunity to connect with others online and showcase one’s brand in unique and interesting ways.
See below 6 Tips to keep in mind to incorporate photos into your Facebook page.

1.   It’s Not Personal-It’s Business

When it comes to using photos in social media to represent your brand, a common adage is often used to justify moral carelessness to provide insight when it comes to using photos. Keep in mind the photos you post are not your personal photos. The photos you post will likely look different than the photos you upload to your personal Facebook profile page.
The photos you post are an extension of your brand. They instantly tell others a lot about your organization to the casual reader. They don’t need to be in any particular formal but they should always be professional. Use the same judgment for posting photos that you would when showing a client in person. If you need to question whether a photo is appropriate enough to be posted, then it isn’t!

Zappos balances professionalism and fun when showcasing their brand on their Facebook page.

2.   If your Company is Local, Show it Off!

If you’re a local organization that could benefit from local appeal, play up your localness in the photos you post. Many organizations take pride on their location and the communities they serve. Don’t confuse showing off your local appeal with taking photos of local events and landmarks. 
Try showing members about your organization interacting with your local city in some meaningful way. A great example – if you are a local restaurant, try taking photos of your chef shopping for produce at the local farmer’s market! These types of photos not only showcase your brand, but can also make you more appealing to the clients you serve.

In the example below, the Albuquerque “Making Strides against Breast Cancer Walk” took place, on April 25, 2011 and see below a photo of the walkers!


3.   Post Photos You can Share With Others.

One of the most effective ways to broaden your online reach is to create content and upload photos that others will want to share. Photos provide a great opportunity for you to connect with others and provide content others will want to share with their online connections.

Develop content that is likely to be interesting and worthwhile to others. Chances are that no one cares what your office looks like unless it’s labeled as being really cool or they are told you are really cool. Think of subject content that others will want to see.
In the photo below, Local Joy Junction, Albuquerque, New Mexico posted a photo on their Facebook Page about PLANTING DAY!  Volunteers got together to install irrigation for Joy Gardens.  Joy Gardens is a collaborative effort between different church groups, local businesses, community members, guests and residents.

Try posting photos of events that involve other organizations. If the photos are decent quality, these organizations will likely share your photos, which also share your organization’s brand, with their followers. In addition to posting photos to your Facebook page, be sure to tell these organizations about the photos posted.
For example, if you sponsor a fundraising event in partnership with a few other organizations, you could post photos showcasing the event and let other organizations know about the photos. This allows you to share the positive contribution you’ve made and provide content that the partnering organizations will likely want to share with their own followers. This will drive more traffic to your Facebook page.
To spread the word on Facebook, try tagging other organizations in your posts and announce your new photos. After you’ve uploaded photos to an album and published them, follow these steps to tag organizations:

o   Visit other organizations by going to their Facebook pages and clicking the “Like” button.

o   Return to your own business Facebook page and click the “wall” link under your profile photo.

o   Beside the “Share” tab along the top of your Facebook page under the Wall Photos, make sure that the “Status” is selected.

o   In your status, announce your new photos, include a tag to the other organization by typing @ and the organization’s name.

o   Select the other organization from the pop up menu.

o   Click the blue “Share” button under your typed information.

4.   Add New Photos As Often as Possible.
Unless you have some sensational photos to attract the attention of viewers,  they’re likely not going to come back time after time to see the photos after the first post Posting new photos consistently can help entice people back to your Facebook page and keep you at the top of viewer’s minds. It’s also a great way to appear current and active on social media networks. The more consistent you upload new photos, the greater chance your supporters will share the content with others. Also, when you include a wide variety of photos, you increase the chance e that visitors on your page will find something else interesting.

Photos are a great way to show off your brand and also engage your followers. If you spend some time and put in a bit of thought to the photos you post, your photos can help you stand out among the mass of photos already posted on the Internet today.

5.   Show Off Your Personal Side of Your Organization!
The photos you post on the social media networks are a great chance for your company or organization to show off a more personal side that your clients may not often get to see.  Don’t just post photos you have on your website or in your advertising.  Become less formal and humanize your company or organization to show the personalities of people who work there.
The photos below are a great example of doing this.  At our 3rd Annual B2B Networking event, we show people networking and having fun engaging in conversation and also the Donation that we give every year that included a $1,200 tabletop exhibit donated to Samaritan Counseling Center. What a great community event.  This year we have one coming up June 2nd and will be posting new photos after that event too.


This is a great way to make your company appear more personable and endearing to your potential customers and other companies or organizations you work with.

6.   The Photos You Post Should Represent Your Brand.
The photos you use will represent your brand and your organization to the casual observer. As such, it’s important that they show that you took some time and put in a bit of thought. Don’t upload too many photos of the same subject. Pick the best and only show those.

In addition, here are some basic photo editing tips for you to use. First, crop your photos to highlight the area of the photo you are showcasing. Do not use any photos that are blurry. Consider using some black and white photos to stand out and give a different look amongst the other photos.

Be creative and have fun.  The goal is to showcase your company or organization. Crop photos to showcase some of your staff members and leave nothing extraneous to distract from the main content or subject of the photo.

DJ Heckes, CEO & Author
EXHIB-IT! Tradeshow Marketing Experts
Full BRAIN Marketing
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