Boost Your Facebook Page with Apps

Monday, November 08, 2010
Ever considering enhancing your Face book page?  Have you seen some of the apps you can add to your Face book page?  It can be overwhelming at times to know which ones are great and how to add them to your page!  Doing this can create more functionality and engagement on your existing Facebook page.

Ever hear of NetworkedBlogs.com?  Try installing this app and when you publish the app, the blogs automatically set the publication of your blog posts to your fan page.  When you install the app and publish a blog post on your word press or type pad blog those automatically appear on your wall.  This goes out to the newsfeed, stream of your fans and it reminds the fans they are a friends of your fan page. It shows what your posts look like when they land on your wall as it pulls a paragraph from your blog post with an image.  They can see your new posts immediately.  Unlike the notepad, this can be more efficient.


Try adding a Video App to your Facebook page!  Here are two recommended video apps:


1.    Vpype.com uses a web cam on your computer to allow you to connect with your fans and potential clients. You can add a link that can be posted on your fan page, twitter or personal profile to let people know you will be going live.  This allows your fans to interact and watch you.  Try hosting a live customer appreciation party, launch a new product or just have a social gathering online live.

2.    Justin.tv and look for app called “Live Justin” and you can add the tab right on your face book page.  

Try adding a Live Chat App called Clobby.com.  This app lets you install a tab on your fan page but fans need to first “like” your fan page and after this happens they are automatically added into a live chat room with a personal chat id assigned to them.  You can chat with them or they can chat amongst each other and what a great way to address issues, announcements, etc. in your business!

Try connecting Foursquare to your Facebook Business page. Foursquare is a location-based service for people to use their mobile devices to check into a certain business.

First, go to Foursquare.com/businesses and claim your business.  Be sure Foursquare knows you own that business.  Then add the app to your fan page and go to apps.facebook.com/placewidget. This app installs a tab on your fan page that says foursquare and will provide a map of your exact location, your address and the number of check ins to your physical location.

How to run contests on your fan page with apps.

In November 2009, Facebook changed their guidelines how you can run contests, competitions, sweepstakes and drawings. The rules are you have to have prior written permission from Facebook and/or spend $10,000 a month in advertising dollars or process and role out your contest through a third party app. Many small businesses could not afford this so Facebook changed their minds and put in a new rule where you can administer a contest on your fan page and the only requirement is the visitor becomes a fan, clicks the like button and becomes a fan.  What about running a contest for a photo or video contest that is outside the rules. This is when you can use a third party app. One good one isWildfireapp.com. This app allows you to use a whole suite of different apps from coupons to competitions.  Some more to check out are Fanappz.com and Vitrue.com.  All three of these apps provide many different ways for you to administer a contest.

Added Bonus:

Every tab on your Facebook fan page has its own unique url, as well as every post that you make on your fan page.  Browse over the time stamp of a post and the urls can be republished to get more engaging.  Go over to twitter and tweet about a specific post and engage and interact with your twitter followers and the link you post in Twitter takes the followers directly to your discussion in Facebook. You can use the url of that specific tab and bring them back to your fan page to increase interaction and engagement.  This goes out to the stream of those friends and fans already in  your community.
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