The importance of becoming a company that develops a culture where employers can manage and grow their business through their employees is becoming a necessity in today’s hyper competitive environment.
Creating a high performance team takes focus, drive and a lot of work, but the pay off is valuable to a business. Having internal working relationships that work is key. Working relationships that do work are characterized by open and respectful communication, accountability and trust. These three characteristics go hand in hand.
To look at things at the 32,000 foot level for your business, these three areas make up the livelihood of a great company with great employees.
People - The culture of your business
This represents all people directly or indirectly involved in the consumption of your product and/or service. They are an important part of the extended marketing mix. Employees and other consumers often add significant value to the total product and/or service you are offering.
Process - The “How to” that makes you successful
The procedures, mechanisms, and flow of activities by which your products and/or services are consumed should be maintained in a customer relations management (CRM) program. This enables a business to document the processes that are an essential element of your overall marketing strategy. The reason: customers may be contacted systematically for different touch points needed along the closure process and after the sale or transaction to keep them coming back.
Physical Evidence - The ability to “walk the talk”
This is the ability and environment in which the product and/or service is delivered. This represents both tangible goods that help to communicate and perform the service and intangible experience of existing customers. It is also the ability of the business to relay that customer’s satisfaction to potential customers.
Many companies think there is not much you can do to improve the quality of communication, accountability or trust in an organization. People either possess these qualities or they do not, right? Wrong. You can make a difference.
The principles of working relationships are the framework within which managers and employees relate to each other on the job. Without these basic principles, people can be confused about what they should or should not be doing. There are five basic principles for working relationships.
1. Management by Agreement – worked out systems and use systems.
2. Management by Exception – If system does not work, bring to Management attn and figure out if modify or implement new system
3. Guidelines for working interactions – two kinds of relationships. Manager with reporting employee or employee-to-employee relationship. Help understand employee-to-employee relationship should be like. Work with each other without feeling like being attacked or have to call in a manager.
4. Guidelines for effective delegation.
5. Guidelines for effective regulation. – Communication between people is imperfect. Sometimes requirements of task can change between time delegated or completed. Have to have steps of reporting loops where you continue to keep in communication with each other about project.
This is the beginning of having a successful communication channel within one’s company. The next step would be to have consistent weekly staff meetings with reporting looks and to have a quarterly companywide meeting to develop a SWOT analysis (strengths, weaknesses, opportunities for improvement and threats) and measure against this SWOT analysis quarterly. At EXHIB-IT! we have quarterly business meetings that allow opportunity for our staff to work on teambuilding exercises for professional growth and we also celebrate successes and share challenges along the way to measure against our original SWOT analysis.
DJ Heckes, CEO
EXHIB-IT! Tradeshow Marketing Experts
www.exhib-it.com
Author, Full BRAIN Marketing
www.fullbrainmarketing.com
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Creating a high performance team takes focus, drive and a lot of work, but the pay off is valuable to a business. Having internal working relationships that work is key. Working relationships that do work are characterized by open and respectful communication, accountability and trust. These three characteristics go hand in hand.
To look at things at the 32,000 foot level for your business, these three areas make up the livelihood of a great company with great employees.
People - The culture of your business
This represents all people directly or indirectly involved in the consumption of your product and/or service. They are an important part of the extended marketing mix. Employees and other consumers often add significant value to the total product and/or service you are offering.
Process - The “How to” that makes you successful
The procedures, mechanisms, and flow of activities by which your products and/or services are consumed should be maintained in a customer relations management (CRM) program. This enables a business to document the processes that are an essential element of your overall marketing strategy. The reason: customers may be contacted systematically for different touch points needed along the closure process and after the sale or transaction to keep them coming back.
Physical Evidence - The ability to “walk the talk”
This is the ability and environment in which the product and/or service is delivered. This represents both tangible goods that help to communicate and perform the service and intangible experience of existing customers. It is also the ability of the business to relay that customer’s satisfaction to potential customers.
Many companies think there is not much you can do to improve the quality of communication, accountability or trust in an organization. People either possess these qualities or they do not, right? Wrong. You can make a difference.
The principles of working relationships are the framework within which managers and employees relate to each other on the job. Without these basic principles, people can be confused about what they should or should not be doing. There are five basic principles for working relationships.
1. Management by Agreement – worked out systems and use systems.
2. Management by Exception – If system does not work, bring to Management attn and figure out if modify or implement new system
3. Guidelines for working interactions – two kinds of relationships. Manager with reporting employee or employee-to-employee relationship. Help understand employee-to-employee relationship should be like. Work with each other without feeling like being attacked or have to call in a manager.
4. Guidelines for effective delegation.
5. Guidelines for effective regulation. – Communication between people is imperfect. Sometimes requirements of task can change between time delegated or completed. Have to have steps of reporting loops where you continue to keep in communication with each other about project.
This is the beginning of having a successful communication channel within one’s company. The next step would be to have consistent weekly staff meetings with reporting looks and to have a quarterly companywide meeting to develop a SWOT analysis (strengths, weaknesses, opportunities for improvement and threats) and measure against this SWOT analysis quarterly. At EXHIB-IT! we have quarterly business meetings that allow opportunity for our staff to work on teambuilding exercises for professional growth and we also celebrate successes and share challenges along the way to measure against our original SWOT analysis.
DJ Heckes, CEO
EXHIB-IT! Tradeshow Marketing Experts
www.exhib-it.com
Author, Full BRAIN Marketing
www.fullbrainmarketing.com
Share tweetmeme_url = 'http://yoururl.com';
Bookmark this on Delicious
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