I get asked every day...
I need to reach more people on Twitter. What’s the secret to getting a lot of followers?
My response is another question: “Do you want to show a big number on the screen, or create profitable relationships?”
If you are looking for a way to find more people who are anxious to have what it is you offer, and never waste time selling to people who don’t want what you have, then you are ready for what we call Profitable Social Media
First, you need to learn the secret of marketing in future:
LISTEN: Read others Tweets. Learn what your market wants and get it for them.
LOVE: Respond to questions, refer people to resources. Especially to those people who have little or no chance of buying through your existing sales process. Do this as often possible and say thank you whenever you can.
Have fun helping people and you will be attractive or "Follow Worthy" as we talk about in Twitter Revolution .. It turns out that people want to do business with those they know, like and trust.
You may be getting advice that some system will get you more followers and automate marketing on Twitter. Many of them don't work, even the ones that do will make you look like a 20th Century marketer and could get you labeled as a spammer. (read more on "Don't Be THAT GUY at the Social Media Party" here). People don’t want to buy from “that guy”
The "followers" number posted on a profile is not the best indicator of whether someone is helping other. It is one indicator of activity.
Better number would be:
• The number of conversations you have
• How often you recommended a good link that doesn't point to a self serving sales page
• The tweets you get from someone that say "thanks for the help"
• The number of times you use retweet functions (RT) to share others tweets.
A few "famous off Twitter" people can build up a following regardless of whether they engage with the public. Most of use regular folkswon't see any value from Twitter until we engage in listening and love (caring).
There are many examples of sales through Twitter. Dell attributes $6.5 million to posting deals. Dell can do that, they are a multi-billion dollar company. It is possible to sell things on Twitter, but if that’s what you aim for, you may be seen as the pushy salesman and lose out on the majority of profitable prospects there.
Zappos.com is a better example of a company that gets "listen and love" The CEO tweets as @Zappos and most of the office staff does too. You may see a special offer, but mostly they are listening to their customers talk about shoes and joining conversations to add value, help and spread love and good energy.
The Secret of High Follower Counts
They don't do much for click through results. More connection give you more opportunities to listen and love and more conversations result in real people, real relationships and real business. However, when I post a link with tracking data.. the results are about the same as when I had 1/10 the followers. Twitter is not a broadcast medium.
The revolution in sales and marketing is just starting. With the technology we have now, there is no reason to ever try to pitch someone that is not anxious to hear from you. Rather, we teach our clients monitor the Tweet stream for conversations and questions of those that are looking for a solution (Listen), then where appropriate, join in the conversation answer a question give advice without any expectation of making a sales pitch (LOVE).
You can focus on helping people in your target market, or just help in general. People will be attracted to you when you GIVE.. it's the Law of Reciprocity (you can get anything you want if you help enough others get what they want).. we want to do business with givers.. people that we know, like and trust. Asking for a sale too soon kills that process.
Fortunately, the technology today allows us to meet and network, get to know people and build a trust relationship fast. A good salesman knows that marketing is a process and hones his skill. Today, the skill that we all need to learn is "listen and love" .. It's a lot more fun than cold calling, much more productive and will transform us all into better people.
Why waste time selling to someone that doesn't want to buy.. there are millions looking for whatever you have.. just help them get what they want!
Listen and Love... it’s as simple as that.
Warren Whitlock is the co-author of “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online,” the first book on Twitter, social media marketing strategists, speaker. He blogs at http://BestSellerAuthors.com/blog
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I need to reach more people on Twitter. What’s the secret to getting a lot of followers?
My response is another question: “Do you want to show a big number on the screen, or create profitable relationships?”
If you are looking for a way to find more people who are anxious to have what it is you offer, and never waste time selling to people who don’t want what you have, then you are ready for what we call Profitable Social Media
First, you need to learn the secret of marketing in future:
The secret to Twitter is to LISTEN and LOVE.
LISTEN: Read others Tweets. Learn what your market wants and get it for them.
LOVE: Respond to questions, refer people to resources. Especially to those people who have little or no chance of buying through your existing sales process. Do this as often possible and say thank you whenever you can.
Have fun helping people and you will be attractive or "Follow Worthy" as we talk about in Twitter Revolution .. It turns out that people want to do business with those they know, like and trust.
You may be getting advice that some system will get you more followers and automate marketing on Twitter. Many of them don't work, even the ones that do will make you look like a 20th Century marketer and could get you labeled as a spammer. (read more on "Don't Be THAT GUY at the Social Media Party" here). People don’t want to buy from “that guy”
The "followers" number posted on a profile is not the best indicator of whether someone is helping other. It is one indicator of activity.
Better number would be:
• The number of conversations you have
• How often you recommended a good link that doesn't point to a self serving sales page
• The tweets you get from someone that say "thanks for the help"
• The number of times you use retweet functions (RT) to share others tweets.
A few "famous off Twitter" people can build up a following regardless of whether they engage with the public. Most of use regular folkswon't see any value from Twitter until we engage in listening and love (caring).
"People don't care how much you know until the know how much you care" -- Stephen R Covey
There are many examples of sales through Twitter. Dell attributes $6.5 million to posting deals. Dell can do that, they are a multi-billion dollar company. It is possible to sell things on Twitter, but if that’s what you aim for, you may be seen as the pushy salesman and lose out on the majority of profitable prospects there.
Zappos.com is a better example of a company that gets "listen and love" The CEO tweets as @Zappos and most of the office staff does too. You may see a special offer, but mostly they are listening to their customers talk about shoes and joining conversations to add value, help and spread love and good energy.
The Secret of High Follower Counts
They don't do much for click through results. More connection give you more opportunities to listen and love and more conversations result in real people, real relationships and real business. However, when I post a link with tracking data.. the results are about the same as when I had 1/10 the followers. Twitter is not a broadcast medium.
The revolution in sales and marketing is just starting. With the technology we have now, there is no reason to ever try to pitch someone that is not anxious to hear from you. Rather, we teach our clients monitor the Tweet stream for conversations and questions of those that are looking for a solution (Listen), then where appropriate, join in the conversation answer a question give advice without any expectation of making a sales pitch (LOVE).
You can focus on helping people in your target market, or just help in general. People will be attracted to you when you GIVE.. it's the Law of Reciprocity (you can get anything you want if you help enough others get what they want).. we want to do business with givers.. people that we know, like and trust. Asking for a sale too soon kills that process.
Fortunately, the technology today allows us to meet and network, get to know people and build a trust relationship fast. A good salesman knows that marketing is a process and hones his skill. Today, the skill that we all need to learn is "listen and love" .. It's a lot more fun than cold calling, much more productive and will transform us all into better people.
Why waste time selling to someone that doesn't want to buy.. there are millions looking for whatever you have.. just help them get what they want!
Listen and Love... it’s as simple as that.
Warren Whitlock is the co-author of “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online,” the first book on Twitter, social media marketing strategists, speaker. He blogs at http://BestSellerAuthors.com/blog
Share
Bookmark this on Delicious
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