1. Create an Editorial Calendar
There are just two steps needed for creating an editorial calendar. First-assign Blogging to time slots that are best for your creative juices to flow. This is the time you usually feel inspired and productive. For me, I do this on Saturday mornings.
Focus on building content that can be quickly indexed by the search engines. You can either write on your blog two to three times a week or like me – focus on the content creation and then come in for a few hours and start writing. Whatever you do, be sure to block that time off!
Do you need some inspiration? Go into social media and be a passive listener. Then come up with some ideas that can solve some of the issues or concerns in the social media space. Try spending two days a week for about 30 minutes reading other blogs posted in your industry and leave comments when you have something of value to add. This not only gives you more visibility and exposure, but it also can drive traffic back to your own blog and/or website. It positions you as being an active listener and also brings you to the attention of other people who you may not have known about you before.
2. Jot down the Types of Posts and Topics You Will Write About
This makes Blogging time more efficient because you don’t have to spend additional time trying to determine what to write about every time you’re scheduled to write.
Make a list of categories that you feel would be of interest to your readers. Review the categories and make a list of 5 to 10 subtitle topics that relate to each category.
For example, if you have 10 primary categories and 5 subtitle topics for each category, it is much easier to develop relevant blog content quickly. You can then add another layer to your planning process by assigning each topic to a style or type of post such as:
• A How-to List
• A Top 10 List
• An Opinion
• A Case Study
• A Q&A
• An Interview
Finally, assign each subtitle topic to a date in your editorial calendar and next thing you will see is a building of four months plus of blog post ideas! This system only serves as a guide, but using this concept has worked for me for both blog writing and finishing my book Full BRAIN Marketing. Just because you have a blog posting schedule, don’t let this stop you from being spontaneous when a current event or hot topic in your business should must be addressed with a new blog post.
3. Keep a Current Updated Running List of Blog Topics
The more you blog, the more ideas will come to you. Everything you do throughout each day-conversations, books, articles or blogs you read, all becomes information to use for research for your own blog posts.
4. Be Creative and Write Several Blogs at One Time
Many bloggers use this strategy and it works well for time management. As stated earlier, my creative writing day is Saturday mornings and I usually write 5-6 Marketing and also Trade Show Blogs each week. Use whatever method works best for you. Maybe you only have one hour a week to focus on blog writing
5. Find Guest Bloggers
Occasionally if you’re pressed for time, find someone you know, like and trust to help. Depending on the purpose and goals of your blogs, this is a great way to feature another voice in your industry. A great example could be showcasing ideas of other members of your team, vendors, colleagues and thought leaders in your industry.
6. Interview People you Perceive to be Experts
A great way of creating content quickly is doing an interview with an expert that the readers can relate to. This could be a weekly or monthly feature that you plug into your editorial calendar and stick with.
In order to make this successful, identify 10 to 15 industry leaders who have written books on your subject matter. Prepare a written interview with several questions and invite the expert to respond, and then post the interview on your blog page. Not all of the experts will take the time to respond; but some will.
DJ Heckes, Author & CEO
EXHIB-IT! Tradeshow Marketing Experts
www.exhib-it.com
Full BRAIN Marketing
www.fullbrainmarketing.com
There are just two steps needed for creating an editorial calendar. First-assign Blogging to time slots that are best for your creative juices to flow. This is the time you usually feel inspired and productive. For me, I do this on Saturday mornings.Focus on building content that can be quickly indexed by the search engines. You can either write on your blog two to three times a week or like me – focus on the content creation and then come in for a few hours and start writing. Whatever you do, be sure to block that time off!
Do you need some inspiration? Go into social media and be a passive listener. Then come up with some ideas that can solve some of the issues or concerns in the social media space. Try spending two days a week for about 30 minutes reading other blogs posted in your industry and leave comments when you have something of value to add. This not only gives you more visibility and exposure, but it also can drive traffic back to your own blog and/or website. It positions you as being an active listener and also brings you to the attention of other people who you may not have known about you before.
2. Jot down the Types of Posts and Topics You Will Write About
This makes Blogging time more efficient because you don’t have to spend additional time trying to determine what to write about every time you’re scheduled to write.
Make a list of categories that you feel would be of interest to your readers. Review the categories and make a list of 5 to 10 subtitle topics that relate to each category.
For example, if you have 10 primary categories and 5 subtitle topics for each category, it is much easier to develop relevant blog content quickly. You can then add another layer to your planning process by assigning each topic to a style or type of post such as:
• A How-to List
• A Top 10 List
• An Opinion
• A Case Study
• A Q&A
• An Interview
Finally, assign each subtitle topic to a date in your editorial calendar and next thing you will see is a building of four months plus of blog post ideas! This system only serves as a guide, but using this concept has worked for me for both blog writing and finishing my book Full BRAIN Marketing. Just because you have a blog posting schedule, don’t let this stop you from being spontaneous when a current event or hot topic in your business should must be addressed with a new blog post.
3. Keep a Current Updated Running List of Blog Topics
The more you blog, the more ideas will come to you. Everything you do throughout each day-conversations, books, articles or blogs you read, all becomes information to use for research for your own blog posts.4. Be Creative and Write Several Blogs at One Time
Many bloggers use this strategy and it works well for time management. As stated earlier, my creative writing day is Saturday mornings and I usually write 5-6 Marketing and also Trade Show Blogs each week. Use whatever method works best for you. Maybe you only have one hour a week to focus on blog writing
5. Find Guest Bloggers
Occasionally if you’re pressed for time, find someone you know, like and trust to help. Depending on the purpose and goals of your blogs, this is a great way to feature another voice in your industry. A great example could be showcasing ideas of other members of your team, vendors, colleagues and thought leaders in your industry.
6. Interview People you Perceive to be Experts
A great way of creating content quickly is doing an interview with an expert that the readers can relate to. This could be a weekly or monthly feature that you plug into your editorial calendar and stick with.
In order to make this successful, identify 10 to 15 industry leaders who have written books on your subject matter. Prepare a written interview with several questions and invite the expert to respond, and then post the interview on your blog page. Not all of the experts will take the time to respond; but some will.
DJ Heckes, Author & CEO
EXHIB-IT! Tradeshow Marketing Experts
www.exhib-it.com
Full BRAIN Marketing
www.fullbrainmarketing.com
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