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Monday, October 24, 2011
The new Visitors Flow view provides a graphical representation of the visitors’ flow through your website by traffic source (or any other dimensions) so you will be able to see their journey as well as where they dropped off on your site.
What I like best about this is that Google Analytics is working hard to meet our needs.
The new Goal Flow is a graphical representation of the paths a visitor took to successfully complete a conversion on your site from the source through your funnel pages and where along the path they dropped off.
This new Goal Flow visualization lets you see the following:
• Relative volume of visits to your website through traffic source, campaign, browser or whatever dimension you select)
• Relative volume of page views per goal step
• Relative volume of traffic rate of abandonment from step to step
• Where visitors backtracked along the goal path
• Conversion rates for each source (in the table column for your goal)
• Specific metrics for connections, nodes, and node exits when you hover over them
You can find the Goal Flow under Standard Reporting | Conversions | Goals. To be able to see this data, you need to have already defined goals in your Google Analytics Account.
You can also apply any advanced segments to this new Flow Visualizer. You can see how visitors arrive at a page or pages of interest. You can start by selecting ?backward” to see reverse paths which helps identify suboptimal placement of your content or you can select “forward” paths from a page or pages to understand most visited pages or to see the visitor leakages.
If you do not have goals set up or goal funnels, don’t worry. You can create a new goal or goal funnel from your profile settings. This works backwards on your historical data for metrics.
Having access to this new visual information is a real game changer for Google. I look forward to seeing more visual analytics rolling out soon too.
DJ Heckes, CEO & Author
EXHIB-IT! Tradeshow Marketing Experts
Full BRAIN Marketing
Monday, July 18, 2011