Enough about Web sites – what about viral marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others. This will, in turn, create the potential for exponential growth in the message for exposure and influence. A perfect example is YouTube. When a unique video is placed online and creates word-of-mouth
buzz, the link is sent out virally by viewers to others to watch the video. We have all seen this happen. How many times has a family member, friend, or colleague sent an e-mail with a video link to check out?
Blogging is another valuable resource to build your credibility online. Become the expert through delivering fresh, targeted content. This will attract inbound links and relationship building if you deliver relevant information that can be of value to the person reading the blog.
Once you have determined a great way to deliver a blog to the audience of a chosen target market, step it up by posting articles on public sites. Try writing twenty-five tips and publish the article online. There are many sources to publish articles online, but the information MUST be original content and not duplicate content. Write white pages or papers and post them online with links to draw attention to these resource tools.
Win an award lately? Write a press release and post all the information online. A good reason to write articles is to increase visibility, establish authority, develop inbound links, and broaden the spectrum of prospects. This enables companies to reach people that may not otherwise be reachable in a particular market. Overall, it is about increasing awareness of your company brand, product, or service. Once you are comfortable with writing articles, try publishing them.
Some popular platforms we use to publish many articles are listed on the next page and are ranked in the top 50 Alexa Ranked sites. (The Alexa Rankings are a relative measurement on how popular a Web site is among the Internet community. Example: A site with a rank of 1000 gets more traffic than a site with a rank of 1001 according to Alexa. (Source: http://
www.homebizpal.com/technical/understanding-alexa-rank/.)
These methods of inbound marketing are great ways to draw people to your face-to-face event or trade show booth. Try Blogging live at your next event or trade show or posting live video or images of the event or trade show online to draw traffic to your booth or your Web site. Face-to-face marketing is more critical now than ever! With the generational differences in the workforce and the need to build relationships, one must focus on the know, like, and trust value! Use these methods to build a word-of-mouth network through personalized marketing and let customers see your brand in person.
DJ Heckes, CEO & Author|
Full BRAIN Marketing
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