There are four channels of marketing efforts that most businesses use when promoting their brand, product or service.  

• Internet Marketing (SEO, viral, blogs, forums, social media)

• Publishing (articles)

• Public Relations

• Face-to-Face Network/Trade Shows

First, consider how many different methods of marketing are you currently using to reach out to customers. Is it possible to integrate different methods of marketing that are focused on the information preferences of your target audience? Integrated marketing communication is the planning process of marketing tools, approaches, and resources a company uses to maximize the impact of their brand for a particular product or service and the method of delivery of that brand. However, in today’s information-driven technology world, customization and original content are a must.

Quantitative Delivery Methods or Not?

These are the most common delivery methods: