On February 10th Facebook launched some new designed pages and upgraded features that you will want to be know. The new features help you manage, communicate, express yourself and increase your social media engagement in Facebook. So why did they do this?
• Better Communication: Facebook introduced a set of features to help you manage your Page Communications. You can now navigate and interact with other areas of Facebook as your Page. This means you can now choose to receive notifications about fan activity, Likes and Comments on other Pages and receive your own News Feed where you can engage with the latest and most important news from other Pages that you Like.
• More Opportunities for Expression: There are new opportunities for Pages to share. Facebook launched what they are calling a new Profile design to give users more ways to tell their stories with people. They claim the Pages will now benefit from many of the same enhancements. You can now feature Photos for Your Page’s most recent experiences at the top of your Page. You can also highlight other Pages you are connected to as well as the people who are managing your Page.
• Improve your Relevancy: The “everyone” filter on your Wall provides a new way for people to see the most interesting posts first. Facebook created a place for people to discover the friends and interests others have in common with your Page.
Be on the lookout for even more features and improvements for Pages over the course of the coming months from Facebook. Be sure to update your Pages today as all of this takes place March 1st! Facebook users are seeing the new discovery of custom Facebook designs.
Facebook users can preview the new design and have the option to upgrade or wait until March 1st when ALL Pages will automatically upgrade to the new design. The new design allows the custom pages to be linked and shown below each profile image on the left side of your Page. When first coming on to the Page, it is not apparent that you can do this.
The new layout allows users to navigate between a Page’s wall, info and third party tab applications, using a menu of links on the left side of the page under the profile photo. The menu permits longer tab names even though you can only see six tabs above the fold. The tabs are no longer front and center and the redesign seems to reduce the frequency with which users visit the tabs other than the default landing tab. This will help you by using longer, more descriptive titles for when your application is installed as tab.
Each Page has a photo strip above the wall that displays latest photos the page has tagged itself in. The five thumbnail tabs appear in a different order with each reload that prevents pages from creating a continuous banner out of the Photo strip. The profile photo is now slightly reduced in size from the 200 x 600 pixels to 1890 x 540 pixels. The about blurb has moved form the wall tab to the info tab. The about blurb has now moved from the wall tab to the info tab.
You can now select between an “everyone” and a Page Posts only default tab for the wall. What this means is instead of showing a “reversed” chronological stream of posts, the Everyone tab shows users posts that Facebook thinks will be the most relevant. Recent posts by friends or posts by other users in the same language or country, and posts that receive a lot of Likes and Comments will bubble to the top. You can also see through the back end for the administration most recent feed of updates in reverse chronological order and see the hidden feed of posts that Facebook’s spam detectors or the administrator filtered out of public view area. You can select to unhide posts from this feed.
When setting up your profile under the administration area, you can choose to “use Facebook as Page” from the Account drop down menu in the top right corner of Facebook. This will allow you to see a special version of the site chrome where you can post and comment around the site under your Page’s Alias. Now that Pages can Like Other Pages, administrators can see news feed of updates from Liked Pages here.
You can also turn the notification alerts on by the drop-down in the top navigation bar to show the latest user posts and comments to the Page the admin is using. You can see the Friend request drop-down area that shows how many Likes your Page has received as the admin last used the site as their Page.
Turn on email notifications to alert you to activity on your Page through “Your Settings” tab of the Edit Page admin interface. Be careful as these emails may be overwhelming for more popular pages that receive thousands of posts. However, this will help smaller Pages stay attentive to your fan community.
Another cool feature is the roll out of “Live” Commenting in real time without having to refresh your Page.
Facebook considers these changes as an Upgrade and not just a redesign. They feel this will create a more consistent browsing experience for users. The potential downside is there is less prominent placement of links to tabs to reduce their use. Facebook feels these changes will ensure users see high quality content each time they visit a Page.
Facebook also feels it will bolster confidence in brands and businesses that users directed to their Page will have a more enjoyable, engaging experience. Facebook feels this will lead people to spend more time on Facebook ads that drive traffic to Pages, generating more revenue for Facebook.
I would love to hear from you and receive your comments of what you think about all these changes. As for me, I feel it lessens the brand awareness and differentiation, but let’s see if this will increase the traffic flow with deeper and better communication that will generate leads and build long lasting relationships. I think this will definitely streamline the communications and let the companies that post great information grow and the companies that do not, will feel the crunch.
DJ Heckes, CEO & Author
EXHIB-IT! Tradeshow Marketing Experts
www.exhib-it.com
Full BRAIN Marketing
www.fullbrainmarketing.com
• Better Communication: Facebook introduced a set of features to help you manage your Page Communications. You can now navigate and interact with other areas of Facebook as your Page. This means you can now choose to receive notifications about fan activity, Likes and Comments on other Pages and receive your own News Feed where you can engage with the latest and most important news from other Pages that you Like.
• More Opportunities for Expression: There are new opportunities for Pages to share. Facebook launched what they are calling a new Profile design to give users more ways to tell their stories with people. They claim the Pages will now benefit from many of the same enhancements. You can now feature Photos for Your Page’s most recent experiences at the top of your Page. You can also highlight other Pages you are connected to as well as the people who are managing your Page.
• Improve your Relevancy: The “everyone” filter on your Wall provides a new way for people to see the most interesting posts first. Facebook created a place for people to discover the friends and interests others have in common with your Page.
Be on the lookout for even more features and improvements for Pages over the course of the coming months from Facebook. Be sure to update your Pages today as all of this takes place March 1st! Facebook users are seeing the new discovery of custom Facebook designs.
Facebook users can preview the new design and have the option to upgrade or wait until March 1st when ALL Pages will automatically upgrade to the new design. The new design allows the custom pages to be linked and shown below each profile image on the left side of your Page. When first coming on to the Page, it is not apparent that you can do this.
The new layout allows users to navigate between a Page’s wall, info and third party tab applications, using a menu of links on the left side of the page under the profile photo. The menu permits longer tab names even though you can only see six tabs above the fold. The tabs are no longer front and center and the redesign seems to reduce the frequency with which users visit the tabs other than the default landing tab. This will help you by using longer, more descriptive titles for when your application is installed as tab.
Each Page has a photo strip above the wall that displays latest photos the page has tagged itself in. The five thumbnail tabs appear in a different order with each reload that prevents pages from creating a continuous banner out of the Photo strip. The profile photo is now slightly reduced in size from the 200 x 600 pixels to 1890 x 540 pixels. The about blurb has moved form the wall tab to the info tab. The about blurb has now moved from the wall tab to the info tab.
You can now select between an “everyone” and a Page Posts only default tab for the wall. What this means is instead of showing a “reversed” chronological stream of posts, the Everyone tab shows users posts that Facebook thinks will be the most relevant. Recent posts by friends or posts by other users in the same language or country, and posts that receive a lot of Likes and Comments will bubble to the top. You can also see through the back end for the administration most recent feed of updates in reverse chronological order and see the hidden feed of posts that Facebook’s spam detectors or the administrator filtered out of public view area. You can select to unhide posts from this feed.
When setting up your profile under the administration area, you can choose to “use Facebook as Page” from the Account drop down menu in the top right corner of Facebook. This will allow you to see a special version of the site chrome where you can post and comment around the site under your Page’s Alias. Now that Pages can Like Other Pages, administrators can see news feed of updates from Liked Pages here.
You can also turn the notification alerts on by the drop-down in the top navigation bar to show the latest user posts and comments to the Page the admin is using. You can see the Friend request drop-down area that shows how many Likes your Page has received as the admin last used the site as their Page.
Turn on email notifications to alert you to activity on your Page through “Your Settings” tab of the Edit Page admin interface. Be careful as these emails may be overwhelming for more popular pages that receive thousands of posts. However, this will help smaller Pages stay attentive to your fan community.
Another cool feature is the roll out of “Live” Commenting in real time without having to refresh your Page.
Facebook considers these changes as an Upgrade and not just a redesign. They feel this will create a more consistent browsing experience for users. The potential downside is there is less prominent placement of links to tabs to reduce their use. Facebook feels these changes will ensure users see high quality content each time they visit a Page.
Facebook also feels it will bolster confidence in brands and businesses that users directed to their Page will have a more enjoyable, engaging experience. Facebook feels this will lead people to spend more time on Facebook ads that drive traffic to Pages, generating more revenue for Facebook.
I would love to hear from you and receive your comments of what you think about all these changes. As for me, I feel it lessens the brand awareness and differentiation, but let’s see if this will increase the traffic flow with deeper and better communication that will generate leads and build long lasting relationships. I think this will definitely streamline the communications and let the companies that post great information grow and the companies that do not, will feel the crunch.
DJ Heckes, CEO & Author
EXHIB-IT! Tradeshow Marketing Experts
www.exhib-it.com
Full BRAIN Marketing
www.fullbrainmarketing.com
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