The term "Social Media" can mean different things to different people. To some it refers only to social media sites such as LinkedIn, Facebook, Twitter and Digg. Really, social media refers to anything that allows social interaction online including not only sites like LinkedIn, Facebook, Twitter, but also article comments, blogs, forums, groups, etc.
It is important to note that not all types of social media are right for all companies. Pursuing the wrong strategy can waste a lot of time without getting much return on your invested time. But having the right strategy can quickly turn into your most valuable marketing channel.
Social media can be an excellent tool to establish yourself or your business as an "expert" in your industry. A good way is to start by making thoughtful comments on popular articles, blogs, forums or groups. When posting a comment, be sure that you compliment or acknowledge the writer and add to what the writer is saying.
No matter how important you think your work is, your organization needs to be notable, according to Wikipedia’s guidelines.
To build this criteria, whenever possible, ask to be a guest blogger for a relevant blog or publication. The idea is to build your credibility as a knowledgeable source whenever a potential customer or client is researching a particular topic.
If you have your own blog, be sure to include that website address when prompted by the commenting software to create a link so that readers can learn more about you from your blog. Many people are afraid to comment before they have built a reputable blog or professional site. Don't let this hold you back from making comments online! You can also link to your twitter account such as http://twitter.com/DJHeckes] if you feel that you don't have enough on your site to link to it yet. Another option is to link to your LinkedIn profile instead. See examples below. The important thing is to start getting your name out there and then to provide a way to let interested readers find out more about you.
In addition to commenting in various communities online, be sure that you are a member of relevant groups in Facebook and in LinkedIn. Try to be an active member by listening and providing knowledgeable answers to questions asked by other members and on LinkedIn Answers.
Establishing expertise can be beneficial for businesses with one or more of the following characteristics:
• sell large-ticket products or services
• sell to relatively small, knowledgeable, and close-knit customer base
• sell to a broad geographic area
It's less helpful for companies that have one or more of the following charateristics:
• Sell inexpensive, high-volume products
• Operate in a small geographic area
• Don't need to demonstrate a high level of expertise
DJ Heckes, Author & CEO
EXHIB-IT! Tradeshow Marketing Experts
www.exhib-it.com
Full BRAIN Marketing
www.fullbrainmarketing.com
It is important to note that not all types of social media are right for all companies. Pursuing the wrong strategy can waste a lot of time without getting much return on your invested time. But having the right strategy can quickly turn into your most valuable marketing channel.
Social media can be an excellent tool to establish yourself or your business as an "expert" in your industry. A good way is to start by making thoughtful comments on popular articles, blogs, forums or groups. When posting a comment, be sure that you compliment or acknowledge the writer and add to what the writer is saying.
No matter how important you think your work is, your organization needs to be notable, according to Wikipedia’s guidelines.
To build this criteria, whenever possible, ask to be a guest blogger for a relevant blog or publication. The idea is to build your credibility as a knowledgeable source whenever a potential customer or client is researching a particular topic.
If you have your own blog, be sure to include that website address when prompted by the commenting software to create a link so that readers can learn more about you from your blog. Many people are afraid to comment before they have built a reputable blog or professional site. Don't let this hold you back from making comments online! You can also link to your twitter account such as http://twitter.com/DJHeckes] if you feel that you don't have enough on your site to link to it yet. Another option is to link to your LinkedIn profile instead. See examples below. The important thing is to start getting your name out there and then to provide a way to let interested readers find out more about you.
In addition to commenting in various communities online, be sure that you are a member of relevant groups in Facebook and in LinkedIn. Try to be an active member by listening and providing knowledgeable answers to questions asked by other members and on LinkedIn Answers.
Establishing expertise can be beneficial for businesses with one or more of the following characteristics:
• sell large-ticket products or services
• sell to relatively small, knowledgeable, and close-knit customer base
• sell to a broad geographic area
It's less helpful for companies that have one or more of the following charateristics:
• Sell inexpensive, high-volume products
• Operate in a small geographic area
• Don't need to demonstrate a high level of expertise
DJ Heckes, Author & CEO
EXHIB-IT! Tradeshow Marketing Experts
www.exhib-it.com
Full BRAIN Marketing
www.fullbrainmarketing.com
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