While Twitter may be a powerful marketing tool in itself, you can get lost on the noise. Have you considered taking the next step and use the power of twitter to enhance your marketing efforts?
Most people refer to Twitter as getting to “know” people, building lists and using followers to do this. But marketers and business owners know this is jus the start!
Twitter Laser Focus
Many prefer twitter over Facebook as twitter is much more focused and much more business oriented. You only have 140 characters so there is a dire need to “get to the point” quickly.
As opposed to Facebook, you can socially interact or business interact and you are separated by pages and profiles. Twitter combines all this together in an easy-to-follow format which occurs in real time. This means you can achieve instant results if done correctly.
Why is this so important and what does all this mean? Imagine waking up every day to a room full of fans, associates and peers. What would you do and how would you react? What if these followers were waiting for you to say something to them? What would you say? Would you talk about current events, the weather or say something more meaningful?
If this were a daily occurrence, you would most likely plan what you wanted to say and be sure you captivate your audience with little effort so that you could influence them to take action.
This is the same approach you should take when using Twitter. Essentially you have an audience from a few dozen to a few thousand active listeners ready to listen to what you have to say. The real trick is to determine how to say something in a way you want the listeners to respond to.
Each tweet that is sent out is chance for you to hone your words and approach to your audience in an effective way that increases your Return on both your investment of time and your effort. By using analytic features for most url shortening services, you can use thee analytics to track what people are clicking.
Twitter Analysis Tools
1. Add a Plus sign “+” to Bit.ly Links. If you are already using a Twitter service that lets you use bit.ly links, then you are already on your way. Bo through your twitter timeline and locate all the bit.ly links and paste them into your browser. Now add a “+” on the end of the pasted link. This automatically sends you to the bit.ly stats page for that link to provide you a conversation history, clicks and more regional analysis data.
This is a quick and easy way to retrieve and measure the effectiveness of your tweet history and also gives you an opportunity to analyze your competitors! If you want to know what someone else’s tweets are faring, then pull out the “+” and you are in business!
2. Test Your Tweet Headlines. Pull out some of your old tweet headlines and test them against some new ones. Review what did not work and develop a strategy of playing with the existing content to create a new headline.
With only 140 characters to work with, you need to be concise. Think of your headline the same way as AdWords does for developing headlines. Analyze the click rate from the first post to the new post with the new headline. Develop an insight to best market your business in the social media space and continue to test against winning headlines.
3. Test Your Time Zones. This will allow you to approach your followers in a way to encourage them to respond in different time zones. Use the Twitter Scheduling Service feature to learn when the tweets are most effective. Try scheduling the same tweet using different links throughout different parts of the day. Test this every 4-6 hours and evaluate the data as it comes in. Adjust your tweet posts to the data.
This will allow you to adjust your online interaction posts when you have the greatest impact. You may find that even though you are tweeting in the US, your biggest response may come from the UK. You can then adjust your tweet posts to repeat throughout the day with the greatest impact.
Developing Your Plan!
Be sure to use your most powerful headlines when it counts! Even though a c ustomer replies, it may not necessitate a powerful call to action, but linking to a new product or blog post should.
When others are retweeting your content, find out how you can get them to do this more often. Now apply this information to your overall content strategy. This same approach for tweets should also work for releasing blog posts, newsletters, email blasts or podcasts.
Start now by copying headlines, schedule your broadcasts and release the posts when people respond most rather than waiting for when you feel it is convenient. Track the data. This type of procedure separates the amateurs from the pros. It also allows you to know for sure what your social media investment and efforts are bringing in.
DJ Heckes, CEO & Author
EXHIB-IT! Tradeshow Marketing Experts
www.exhib-it.com
Full BRAIN Marketing
www.fullbrainmarketing.com
Most people refer to Twitter as getting to “know” people, building lists and using followers to do this. But marketers and business owners know this is jus the start!
Twitter Laser Focus
Many prefer twitter over Facebook as twitter is much more focused and much more business oriented. You only have 140 characters so there is a dire need to “get to the point” quickly.
As opposed to Facebook, you can socially interact or business interact and you are separated by pages and profiles. Twitter combines all this together in an easy-to-follow format which occurs in real time. This means you can achieve instant results if done correctly.
Why is this so important and what does all this mean? Imagine waking up every day to a room full of fans, associates and peers. What would you do and how would you react? What if these followers were waiting for you to say something to them? What would you say? Would you talk about current events, the weather or say something more meaningful?
If this were a daily occurrence, you would most likely plan what you wanted to say and be sure you captivate your audience with little effort so that you could influence them to take action.
This is the same approach you should take when using Twitter. Essentially you have an audience from a few dozen to a few thousand active listeners ready to listen to what you have to say. The real trick is to determine how to say something in a way you want the listeners to respond to.
Each tweet that is sent out is chance for you to hone your words and approach to your audience in an effective way that increases your Return on both your investment of time and your effort. By using analytic features for most url shortening services, you can use thee analytics to track what people are clicking.
Twitter Analysis Tools
1. Add a Plus sign “+” to Bit.ly Links. If you are already using a Twitter service that lets you use bit.ly links, then you are already on your way. Bo through your twitter timeline and locate all the bit.ly links and paste them into your browser. Now add a “+” on the end of the pasted link. This automatically sends you to the bit.ly stats page for that link to provide you a conversation history, clicks and more regional analysis data.
This is a quick and easy way to retrieve and measure the effectiveness of your tweet history and also gives you an opportunity to analyze your competitors! If you want to know what someone else’s tweets are faring, then pull out the “+” and you are in business!
2. Test Your Tweet Headlines. Pull out some of your old tweet headlines and test them against some new ones. Review what did not work and develop a strategy of playing with the existing content to create a new headline.
With only 140 characters to work with, you need to be concise. Think of your headline the same way as AdWords does for developing headlines. Analyze the click rate from the first post to the new post with the new headline. Develop an insight to best market your business in the social media space and continue to test against winning headlines.
3. Test Your Time Zones. This will allow you to approach your followers in a way to encourage them to respond in different time zones. Use the Twitter Scheduling Service feature to learn when the tweets are most effective. Try scheduling the same tweet using different links throughout different parts of the day. Test this every 4-6 hours and evaluate the data as it comes in. Adjust your tweet posts to the data.
This will allow you to adjust your online interaction posts when you have the greatest impact. You may find that even though you are tweeting in the US, your biggest response may come from the UK. You can then adjust your tweet posts to repeat throughout the day with the greatest impact.
Developing Your Plan!
Be sure to use your most powerful headlines when it counts! Even though a c ustomer replies, it may not necessitate a powerful call to action, but linking to a new product or blog post should.
When others are retweeting your content, find out how you can get them to do this more often. Now apply this information to your overall content strategy. This same approach for tweets should also work for releasing blog posts, newsletters, email blasts or podcasts.
Start now by copying headlines, schedule your broadcasts and release the posts when people respond most rather than waiting for when you feel it is convenient. Track the data. This type of procedure separates the amateurs from the pros. It also allows you to know for sure what your social media investment and efforts are bringing in.
DJ Heckes, CEO & Author
EXHIB-IT! Tradeshow Marketing Experts
www.exhib-it.com
Full BRAIN Marketing
www.fullbrainmarketing.com
Comments
Post has no comments.