So, you have a Facebook page. Not only a personal page, but you have even gone to the lengths of creating a business page, branding it and making it look amazing. Now what?
I am sure you have guessed that just because you have a Facebook Page does NOT mean people will engage with you on it. Do not be discouraged! Facebook can be a powerful and affective way of driving your business when it is used properly. What do I mean by that, you say? Well, if you develop certain, daily habits when it comes to Facebook, it can turn out to not only find you qualified prospects, but transform you into the “go-to” leader of your industry!
I have found certain habits to be incredibly helpful when it comes to engaging your fans. These are basic tips, too, so keep them close at hand and available for reference the next time you feel as if you’re paddling against the current.
Talk to your friends
Right, I know, obvious! But you would be surprised. A lot of Facebook users will post things and leave it at that. To gain popularity and really engage your followers, comment on the little things that are so often overlooked.
For instance, when someone posts a new picture or status update, comment on it! When someone posts on your page, acknowledge them and comment. Facebook is wonderful about telling you when your friends are having a birthday, so take advantage of that and wish them a happy birthday—I have yet to meet a single person who does not appreciate a good birthday wish. I could go on, but to make a long story short (too late): Engage with all of your friends to make yourself more tangible and let people know that you are truly interested in them.
Having a hard time finding the right words? Here are some tips:
- Use people’s names. It adds a personal touch and makes people feel like they really know you. Odds are they do really know you, but it still makes people feel special to be called out. Tag their names, if you can.
- Be comfortable. Just be yourself!
- Keep it short and sweet. Have you ever seen a really long post or comment and just not had the energy to read it? Well, odds are no one else wants to read a novel on Facebook, either. So just get to the point you are trying to make and leave it be.
Your Turn: At least once a day you should go and be active on your friends’ pages. Read their posts and engage. People will notice and appreciate your consideration, and return the favor!
Know what is going on
Some people may find this particular task tedious and boring, but I personally like to know what is happening with my pages. And I suggest, regardless of how you feel about it, you should take the time to keep track of your Facebook activity! You can see how many fans you have, if there has been traffic on your page, and much more. Trust me, metrics are always worth knowing.
EdgeRank Checker is another great tracking tool. It scores your Facebook page(s) for you! Granted, no one really knows exactly how they do this, but they do it nonetheless. According to EdgeRank, “We began working on an algorithm that is admittedly a work in the progress that is tweaked often to reflect the most accurate representation of EdgeRank on the internet.”
Apart from scoring your pages, it also tells you what days you have the most activity, which is handy because then you know when to post the most important things and get the best results.
Your Turn: Keep an eye on your Facebook activity, whether you use EdgeRank Checker or just Facebook Insights. It is always better to be in the know than in the dark.
Be a problem solver
Everyone loves a person with solutions. So, be that person! Through that, you can easily build rapport with your fans/friends, and become the ranking industry expert.
Of course, the only way to become an expert problem solver is to consistently solve problems that you know how to solve. I know that sounds a little redundant, but it was worth saying. For example, my expertise is in trade show marketing, so I consistently post tips to help the average person marketing more successfully at trade shows. When people have questions, I am prompt and accurate with my answers. I do not go around trying to post tips on rebuilding classic cars, because that is most certainly not my niche.
Another great example is Facebook Guru, Mari Smith. She is a certified Facebook expert and always responds quickly to all problems. She also has a page dedicated to Facebook resources, just in case she cannot get you an answer fast enough. Mari has developed a loyal following, most of whom she has turned into customers.
Your Turn: I now charge you with the task of going out and making yourself the industry expert among your Facebook fans. Think of questions you have been asked, even questions you yourself asked when you first got started. Create a resource page so fans have somewhere to go when you are not available, and keep all of your information current. This will help dramatically increase your Facebook clout.
Keep it current and interesting
If you want to maintain good rapport, your post content needs to be up-to-date and be relevant to the majority of your fans. Realistically, you cannot reach everyone on every level, but you can reach most people if your keep your posts strategic. For example, on my Facebook page, I post an inspirational quote every day. It gets a great reaction from my fans because people do not have to be in trade show marketing to find relevance in a general quote about life. And just in case not everyone is prepared for something serious and deep, I always follow the quote with a cartoon that has something to do with marketing, advertising or social media. Those topics will not mean something to everyone, but they do to a lot of people and I get good reactions from those posts as well.
I also post these twice a day, once in the morning and once in the afternoon, just to make sure that I reach a wider audience.
Your Turn: Make regular posts with content that is not only interesting, but able to reach the majority of your audience. If you do that, then your posts will be something that people wait for and expect. Ta da! An automatic loyal following.
If it is not working, just leave it alone
When you start tracking your Facebook activity, you can easily see what actions you take get the most results, and which do not. With the ones that aren’t getting any positive results, or the results that you want, see what you can do to change them. If, after certain allotted time, the changes are not helping, just give it up, and move on to the next idea. Be creative in finding different ways to engage your fans and increase your activity, but if what you are doing is not increasing traffic or getting you more fans, do not waste time trying to make it work.
.Your Turn: Is your page getting the results you want? If not, figure out why. Then start trying experimenting with different methods of getting people involved. Once again, if what you are doing is not working, stop and move on.
Be kind to your fans
Although you are doing your best to be the person with the best content, be aware that others have good ideas and good posts also. So when someone has posted something relevant and valuable, share it! If your fans see you sharing their posts and getting them noticed, they will definitely return the favor.
Your Turn: At least once a week, attempt to find great third-party postings and repost or share them. You will get results from this action.
DJ Heckes, CEO & Author
Full BRAIN Marketing
Full BRAIN Marketing