1. Boost your SEO
There are three areas to add web site links to your LinkedIn profile. Instead of displaying “My Blog” and “My Website” click on Edit link and click on other. Type in a keyword phrase that describes how people can search to find your business. Example: See what I did below to change “My Blog” to say Small Business Marketing with the link going to my book Website page www.fullbrainmarketng.com. I used the keywords versus putting in the Website Link.
2. Promoting your Blog Feed
It is possible to import your Wordpress blog feed into your profile by searching for the WordPress application This is quick for others to scan your blog content at a glance. There is another blog app on LinkedIn-Blog Link – that supports TypePad, Movable Type, Vox, Wordpress.com, Wordpress.org, Blogger, LiveJournal and many more.
3. Create LinkedIn Ad Campaigns
I had no clue that Linked In has its own Direct Ads Campaign targeted to professionals. This is a hidden treasurer at the bottom of a huge sea! Linked in is a professional site and there is less likelihood of views from random people. This is something I will be using in the near future.
4. Utilize Events to Engage Clients
Use LinkedIn’s Event Features to plan an event. An event can be created if you have an interest in going to an event or will be an attendee. Invitations can be sent to your LinkedIn Network and give you an opportunity to meet face to face if they decide to attend. Best feature: View at a glance feature to promote your network’s upcoming events. At our annual EXHIB-IT! B2B Event held the first Thursday of June each year, we use this feature for advertisement and invitations. We actually had over 419 RSVPs using this feature last year!
5. Using Groups to connect with people
Most people join groups and never come back to participate in them. Starting a group is a way to have access to email and stay in touch with your group as it grows.
6. Getting Recommendations to attract more clients.
Recommendations are a unique feature of LinkedIn that sets it apart from other social media networks. What better way to market your business than by having your colleagues and clients share your expertise.
There are three areas to add web site links to your LinkedIn profile. Instead of displaying “My Blog” and “My Website” click on Edit link and click on other. Type in a keyword phrase that describes how people can search to find your business. Example: See what I did below to change “My Blog” to say Small Business Marketing with the link going to my book Website page www.fullbrainmarketng.com. I used the keywords versus putting in the Website Link.
2. Promoting your Blog Feed
It is possible to import your Wordpress blog feed into your profile by searching for the WordPress application This is quick for others to scan your blog content at a glance. There is another blog app on LinkedIn-Blog Link – that supports TypePad, Movable Type, Vox, Wordpress.com, Wordpress.org, Blogger, LiveJournal and many more.
3. Create LinkedIn Ad Campaigns
I had no clue that Linked In has its own Direct Ads Campaign targeted to professionals. This is a hidden treasurer at the bottom of a huge sea! Linked in is a professional site and there is less likelihood of views from random people. This is something I will be using in the near future.
4. Utilize Events to Engage Clients
Use LinkedIn’s Event Features to plan an event. An event can be created if you have an interest in going to an event or will be an attendee. Invitations can be sent to your LinkedIn Network and give you an opportunity to meet face to face if they decide to attend. Best feature: View at a glance feature to promote your network’s upcoming events. At our annual EXHIB-IT! B2B Event held the first Thursday of June each year, we use this feature for advertisement and invitations. We actually had over 419 RSVPs using this feature last year!
5. Using Groups to connect with people
Most people join groups and never come back to participate in them. Starting a group is a way to have access to email and stay in touch with your group as it grows.
6. Getting Recommendations to attract more clients.
Recommendations are a unique feature of LinkedIn that sets it apart from other social media networks. What better way to market your business than by having your colleagues and clients share your expertise.
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